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IP and sports: Ready, set, innovate
Celebration moves as trademarks. AI replicating athletes. Music on the ice. Our 2026 issue explores the IP rights working to keep sports moving.
The technology and patents behind the Paralympic Winter Games
The recent Paralympic Winter Games demonstrated notable advances in parasport technology. These innovations enhance competition and excitement and deliver benefits beyond the Games themselves.
Owning the celebration: signature moves in the age of synthetic media
Savvy athletes are increasingly registering their signature poses as figurative marks. But with AI able to replicate and commercialize individuals’ movements, is trademark law in need of an update?
How fitness equipment design shapes performance
Sports-related industrial design filings are on the rise. And when it comes to protecting key innovations such as adjustable dumbbells, the Hague System does a lot of heavy lifting.
Carbfix: Carbon capture and storage technology turns CO2 into stone
Carbfix, the Icelandic carbon-capture company using IP to scale its climate technologies.
Carbon One: long-lasting battery technology
Meet Carbon One, the Chinese climate-tech startup whose new battery technology could make your smartphone or electric car run for days.
Cheerleading music licensing in sports: ClicknClear’s Chantal Epp
Discover how a two-time world champion cheerleader is giving athletes and sports event organizers easy access to music, while ensuring fair pay for creators.
India’s first smell mark: Sumitomo rose-scented tires
Rose-scented tires made trademark history in India as the country's first olfactory mark. It is a vehicle for innovators to use smell as an IP asset and a roadmap for other global economies.
Green-nickel extraction: Baniql's IP scaling strategy
Baniql, the climate-tech startup using IP to scale up its climate technologies. Discover how its patent strategy helped raise millions for breakthrough green tech.
FRAND licensing for SMEs: dancing with elephants in the world of SEPs
If you want to know how to get better at making FRANDs in the SEP ecosystem as a small player, here are our takeaways from the WIPO symposium. Care to dance?
Fashion in TV shows: Emily in Paris’ outfits
An inside look at fashion in TV shows: how Emily in Paris protects its outfits using intellectual property rights.
Call for submissions to WIPO Magazine on Sports and IP
We are excited to announce an open call for pitches for the next special issue of WIPO Magazine. This edition will explore the diverse intellectual property (IP) issues that affect the world of sports.
Nobel Prize 2025: the 200+ PCT applications behind the breakthroughs
The 2025 Nobel laureates were applying for patents long before this year’s recognition. Meet the inventors reshaping atmospheric water harvesting, quantum physics and our understanding of immune function.
Building tomorrow’s food system: how agri-biotech innovators use IP strategically
Three companies show how innovation, IP and commercial strategy can make agriculture safer while benefiting public health and the environment.
Examining patents, trademarks & designs: the art of IP examiners
Assessing patent, trademark, geographical indication and design applications is the skilled work of IP examiners. Discover the critical role they play in the IP system.
100 years of design protection: the Hague System
Discover how a century of international design protection evolved alongside industrial innovation and what is next for the Hague System.
Could AI music be the industry’s next Napster moment?
The music industry survived Napster by learning to adapt. Now generative AI is testing those same survival instincts.
The 18th-century legal case that changed the face of music copyright law
When Johann Christian Bach sued unauthorized publishers in 18th-century London, he won legal recognition for musical works as intellectual property. According to Eyal Brook, his victory still echoes in today’s digital music landscape.
How Saudi producer Ahmed Alsallal uses music to promote intellectual property
Meet Ahmed Alsallal, producer, poet and IP professional bringing Saudi tradition into modern music. Learn about his national songs and how he promotes intellectual property across the Gulf.
Taylor Swift trademark strategy: a model for artist IP protection
From The Life of a Showgirl to cat names: Learn how Taylor Swift's 400+ trademark filings and sweeping IP strategy offer lessons for artists worldwide.
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