Business & Economics
The technology and patents behind the Paralympic Winter Games
The recent Paralympic Winter Games demonstrated notable advances in parasport technology. These innovations enhance competition and excitement and deliver benefits beyond the Games themselves.
Owning the celebration: signature moves in the age of synthetic media
Savvy athletes are increasingly registering their signature poses as figurative marks. But with AI able to replicate and commercialize individuals’ movements, is trademark law in need of an update?
How fitness equipment design shapes performance
Sports-related industrial design filings are on the rise. And when it comes to protecting key innovations such as adjustable dumbbells, the Hague System does a lot of heavy lifting.
Carbfix: Carbon capture and storage technology turns CO2 into stone
Carbfix, the Icelandic carbon-capture company using IP to scale its climate technologies.
Carbon One: long-lasting battery technology
Meet Carbon One, the Chinese climate-tech startup whose new battery technology could make your smartphone or electric car run for days.
Cheerleading music licensing in sports: ClicknClear’s Chantal Epp
Discover how a two-time world champion cheerleader is giving athletes and sports event organizers easy access to music, while ensuring fair pay for creators.
FRAND licensing for SMEs: dancing with elephants in the world of SEPs
If you want to know how to get better at making FRANDs in the SEP ecosystem as a small player, here are our takeaways from the WIPO symposium. Care to dance?
Fashion in TV shows: Emily in Paris’ outfits
An inside look at fashion in TV shows: how Emily in Paris protects its outfits using intellectual property rights.
Call for submissions to WIPO Magazine on Sports and IP
We are excited to announce an open call for pitches for the next special issue of WIPO Magazine. This edition will explore the diverse intellectual property (IP) issues that affect the world of sports.
Building tomorrow’s food system: how agri-biotech innovators use IP strategically
Three companies show how innovation, IP and commercial strategy can make agriculture safer while benefiting public health and the environment.
Examining patents, trademarks & designs: the art of IP examiners
Assessing patent, trademark, geographical indication and design applications is the skilled work of IP examiners. Discover the critical role they play in the IP system.
100 years of design protection: the Hague System
Discover how a century of international design protection evolved alongside industrial innovation and what is next for the Hague System.
Could AI music be the industry’s next Napster moment?
The music industry survived Napster by learning to adapt. Now generative AI is testing those same survival instincts.
The 18th-century legal case that changed the face of music copyright law
When Johann Christian Bach sued unauthorized publishers in 18th-century London, he won legal recognition for musical works as intellectual property. According to Eyal Brook, his victory still echoes in today’s digital music landscape.
Taylor Swift trademark strategy: a model for artist IP protection
From The Life of a Showgirl to cat names: Learn how Taylor Swift's 400+ trademark filings and sweeping IP strategy offer lessons for artists worldwide.
How artisans use IP to protect traditional instrument-making in India
The craftspeople behind this traditional Indian instrument were hit hard when demand for their work fell. Here’s how they used IP to protect the product and safeguard their livelihoods.
Music Special: Views on AI, creators' rights and IP developments
Explore AI's impact on music copyright, how streaming transforms music markets; plus emerging IP challenges. WIPO Magazine Music Special. Available to download now.
The Lijadu Sisters and the power of copyright-backed reissues
The Lijadu Sisters were one of Nigerian music’s most influential acts. Despite their success and lasting influence, they faced unpaid royalties and copyright infringement for years. Now a reissue campaign is ensuring they get the credit they deserve.
Music merchandise: the new key to branding for musicians
How musicians such as Taylor Swift and Rihanna build billion-dollar IP empires beyond music, all while facing trademark challenges and balancing creative control with commercial success.
Inside MENA’s music boom: in conversation with Spotify’s Imad Mesdoua
From government investment to streaming platforms, a Spotify executive tells us what’s driving MENA’s record music growth and how regional artists are going global.
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