Music merchandise: the new key to branding for musicians
How musicians such as Taylor Swift and Rihanna build billion-dollar IP empires beyond music, all while facing trademark challenges and balancing creative control with commercial success.
IP Inspires
“When we create a song, we want to put together the best team. In the same way, we need to put our best efforts towards managing our intellectual property.”
Solange Cesarovna, singer, songwriter, and co-founder of the Cabo Verde Music Society, in a 2025 interview with WIPO Magazine on musicians' rights.
Podcasts
WIPOD – Page Points
We bring the WIPO Knowledge Center’s collection on intellectual property and the World Intellectual Property Organization (WIPO) to life – in conversations with authors, editors, publishers and others.
Case Studies
IP Advantage
Case studies and stories on how intellectual property (IP) works in the real world, and how its successful exploitation can contribute to development.
Events at WIPO
Assemblies of WIPO – 2025
The 66th Series of Meetings of the Assemblies will take place in Geneva from July 8 to 17, 2025