IP around the World
Architectural copyright in stadium design: Hassan II vs. New Trafford
Similarities between Manchester United’s new stadium and a mega-structure in Casablanca sparked much discussion online. But if two arenas look alike, what does that mean for architectural copyright?
Traditional cultural expressions and the World Nomad Games
The World Nomad Games are more than a sporting competition – they are a theater for dynamic cultural expressions that show how traditions are anything but frozen in time.
Su Super League: Chinese football and the role of IP
From the province of Jiangsu and throughout China, the popularity of grassroots soccer has hit fever pitch. As the Su Super League matures, the importance of good strategy extends from the field to IP.
“Win Well”: How Sport and IP Strengthen Australia’s Nation Brand
Fiona de Jong, former CEO of the Australian Olympic Committee, on nation branding, sports governance, intellectual property (IP) and how Australia is preparing for the Brisbane 2032 Olympic and Paralympic Games.
Wimbledon grass: the secret protected by plant variety rights
From Wimbledon to the FIFA World Cup, intellectual property rights drive the development of new plant varieties, ensuring the grass is always green for major sports tournaments.
How the Republic of Korea is redefining esport players’ identity and rights
The Republic of Korea is driving the professionalization of esports players within a billion-dollar industry driven by IP. Learn how they integrate player protection.
Dai Dai: Shakira and Burna Boy's World Cup song and its IP rights
Dai Dai is the 2026 official FIFA World Cup song by Shakira and Burna Boy. Find out how IP rights protect the song.
Football derbies: who owns trademarks like “El Clásico” or “Fla-Flu”?
Historic football rivalries often get their own grand titles, such as “El Clásico”. But when a derby becomes an IP asset unto itself, who gets to own its name?
IP and sports: Ready, set, innovate
Celebration moves as trademarks. AI replicating athletes. Music on the ice. Our 2026 issue explores the IP rights working to keep sports moving.
The technology and patents behind the Paralympic Winter Games
The recent Paralympic Winter Games demonstrated notable advances in parasport technology. These innovations enhance competition and excitement and deliver benefits beyond the Games themselves.
Carbfix: Carbon capture and storage technology turns CO2 into stone
Carbfix, the Icelandic carbon-capture company using IP to scale its climate technologies.
Carbon One: long-lasting battery technology
Meet Carbon One, the Chinese climate-tech startup whose new battery technology could make your smartphone or electric car run for days.
India’s first smell mark: Sumitomo rose-scented tires
Rose-scented tires made trademark history in India as the country's first olfactory mark. It is a vehicle for innovators to use smell as an IP asset and a roadmap for other global economies.
Green-nickel extraction: Baniql's IP scaling strategy
Baniql, the climate-tech startup using IP to scale up its climate technologies. Discover how its patent strategy helped raise millions for breakthrough green tech.
How Saudi producer Ahmed Alsallal uses music to promote intellectual property
Meet Ahmed Alsallal, producer, poet and IP professional bringing Saudi tradition into modern music. Learn about his national songs and how he promotes intellectual property across the Gulf.
How artisans use IP to protect traditional instrument-making in India
The craftspeople behind this traditional Indian instrument were hit hard when demand for their work fell. Here’s how they used IP to protect the product and safeguard their livelihoods.
Music Special: Views on AI, creators' rights and IP developments
Explore AI's impact on music copyright, how streaming transforms music markets; plus emerging IP challenges. WIPO Magazine Music Special. Available to download now.
The Lijadu Sisters and the power of copyright-backed reissues
The Lijadu Sisters were one of Nigerian music’s most influential acts. Despite their success and lasting influence, they faced unpaid royalties and copyright infringement for years. Now a reissue campaign is ensuring they get the credit they deserve.
Inside MENA’s music boom: in conversation with Spotify’s Imad Mesdoua
From government investment to streaming platforms, a Spotify executive tells us what’s driving MENA’s record music growth and how regional artists are going global.
Tune in to the beat of IP
Explore WIPO Magazine’s special issue on music and IP. Discover how AI, streaming and rights management are transforming the industry, and get insights from global artists and industry leaders.
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