World Intellectual Property Organization

Message from WIPO Director General Francis Gurry

February 2012

I am pleased to introduce a new look and updated approach for the WIPO Magazine.

I am all the more pleased to do so since many of you, in the recent WIPO Magazine reader survey, specifically mentioned the previous graphic design as one of the aspects you would most like to see improved. Our design team has risen to the challenge, and I hope that you will find the new design appealing.

I would like to thank all our readers for your interest in the WIPO Magazine, with special thanks to those who took the time to participate in the reader survey. Your comments will enable us to continue to improve the Magazine and to feature the emerging IP trends and IP success stories of interest to you.

In line with feedback received from the survey, we are expanding our coverage of certain IP issues; how IP is being used in practice, for example, and how the courts are handling IP-related issues in various jurisdictions. We have introduced, in this first issue, two new series, one on IP and Sport and another on Innovation Trends. We will, of course, continue to cover the “hot” issues occupying the minds of IP policymakers, as well as the groundbreaking projects on which WIPO is working.

To meet your expressed interest in more regular online content, we are working to expand the Magazine’s web and social media presence. A more dynamic interface will soon provide you with an opportunity to share your views on the stories featured and to exchange experiences with other readers.

I look forward to an exciting year ahead and wish you enjoyable reading.

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