Managing International Trademark Registrations – Manage your Representative

You can appoint, cancel, replace, or update the name or contact details of a representative directly through your eMadrid workbench, for one or multiple international trademark registrations ("assets"). Note: A cancellation takes effect from the date on which we receive your request. 
  • Holder authorization (signature) is required to appoint/replace a representative, and to cancel a representative (as the holder). 
  • Representative authorization (signature) is required to change representative name/contact details, and to cancel a representative (as the representative).
  • If the WIPO Account email address you used to access eMadrid does not match the on-record holder or representative email address, we will send an authorization request to the representative’s on-record email. If there is no representative, we’ll send it to the holder’s on-record email.
  • Requests not signed within 14 days will be cancelled. 

To request a change to one asset:

  1. Log in to eMadrid with your WIPO Account
  2. Go to “Manage your trademarks” to access your workbench
  3. Click on the three dots (“…”) to the right of the relevant asset – or open the asset directly in your workbench and click “Manage trademark”
  4. Choose the action you wish to perform (such as “Appoint or replace representative” or “Cancel representative”)
  5. Follow the prompts to complete your request.

To request a change to multiple assets:

  1. Log in to eMadrid with your WIPO Account
  2. Go to “Manage your trademarks” to access your workbench
  3. Select all the relevant assets in your workbench
  4. Click “Manage selected”
  5. Choose the action you wish to perform
  6. Follow the prompts to complete your request.
Can’t find a relevant international trademark registration in your workbench? Find out more.
There are no specific requirements concerning professional qualifications, nationality, residence or domicile of appointed representatives but you can only have one representative at a time. If you appoint a new representative, we will cancel any existing representative!

How much does it cost?

This service is free of charge. 

Find out more 

You can appoint, cancel, replace or update the name or contact details of a representative using “Manage your Representative” under eMadrid. Note: cancellation takes effect from the date on which we receive your request.

There are no specific requirements concerning the professional qualifications, nationality, residence or domicile of appointed representatives but you can only have one representative at a time. If you appoint a new representative, we will cancel any existing representative!

Important! We must have an on-record email address for the holder or representative depending on the action you wish to take:

  • Holder authorization (signature) is required to appoint/replace a representative, and to cancel a representative (as the holder).
  • Representative authorization (signature) is required to change representative name/contact details, and to cancel a representative (as the representative).

If you do not access the service using your on-record email address (i.e., if your WIPO Account email address is not the same as your on-record international trademark registration email address), we will send an authorization (signature) request to that email address. If we do not receive the signed authorization within 14 days, we will cancel the request.

Check the email status of your international trademark registration(s)

  • Go to “Monitor your registration” under eMadrid.
  • Select “Advanced search” and enter holder (or representative) name.
  • Click on “Email address status” in the left-hand list of filters.
  • Filter the results by heading (example ‘Holder email address missing’) to get a list of all international trademark registrations for which you have not provided holder (or representative) email address.

Provide – or update – your email address

You can submit – or update – holder email address using "Change holder details", or representative email address using "Manage representative", under eMadrid.

How much does it cost?

This service is free-of-charge.

Madrid System forms

You can also manage your representative using Madrid System Forms MM10 and MM12. However, we strongly recommend that you do this online through eMadrid.

Find out more

You can appoint, change, or update the name or contact details of, a representative using “Manage your Representative” under eMadrid. Simply provide the (updated) name and contact details (including email address) of the chosen person or company.

Note: there are no specific requirements concerning the professional qualifications, nationality, residence or domicile of appointed representatives but you can only have one representative at a time. If you appoint a new representative, we will cancel any existing representative!

You – or your existing representative – can also use “Manage your Representative” to request a cancellation, providing the corresponding international trademark application or registration number(s). In general, cancellation takes effect from the date on which we receive your request.

Tip! To appoint a local representative in a designated Madrid System member, you should liaise directly with the relevant intellectual property (IP) office. You can find IP Office contact details in our Madrid System Member Profiles under eMadrid.

How much does it cost?

This service is free-of-charge.

Madrid System forms

You can also manage your representative using Madrid System Forms MM10 and MM12. However, we strongly recommend that you do this online through eMadrid.

Find out more