Managing International Trademark Registrations – Manage your Representative

You can appoint, cancel, replace, or update the name or contact details of a representative directly through your eMadrid workbench, for one or multiple international trademark registrations ("assets"). Note: A cancellation takes effect from the date on which we receive your request. 
  • Holder authorization (signature) is required to appoint/replace a representative, and to cancel a representative (as the holder). 
  • Representative authorization (signature) is required to change representative name/contact details, and to cancel a representative (as the representative).
  • If the WIPO Account email address you used to access eMadrid does not match the on-record holder or representative email address, we will send an authorization request to the representative’s on-record email. If there is no representative, we’ll send it to the holder’s on-record email.
  • Requests not signed within 14 days will be cancelled. 

To request a change to one asset:

  1. Log in to eMadrid with your WIPO Account (Don’t have an Account? Create one now)
  2. Go to “Manage your trademarks” to access your workbench
  3. Click on the three dots (“…”) to the right of the relevant asset – or open the asset directly in your workbench and click “Manage trademark”
  4. Choose the action you wish to perform (such as “Appoint or replace representative” or “Cancel representative”)
  5. Follow the prompts to complete your request.

To request a change to multiple assets:

  1. Log in to eMadrid with your WIPO Account. 
  2. Go to “Manage your trademarks” to access your workbench
  3. Select all the relevant assets in your workbench
  4. Click “Manage selected”
  5. Choose the action you wish to perform
  6. Follow the prompts to complete your request.

New representatives can submit “Appoint/replace representative” requests directly from the “Find and monitor” tab of eMadrid. There must be a holder email address on record for the registration(s). Requests can be submitted for multiple registrations so long as the on-record holder email address is the same for all of them.

  1.     Go to “Find and monitor”
  2.     Search for the relevant international trademark registration(s) by name, number, holder…
  3.     Select the registrations you need to manage
  4.     Click “Manage selected”
  5.     Choose “Appoint/replace representative”
  6.     Follow the prompts to complete your request.
  7.     We will send an authorization request to the on-record holder email address.
Can’t find a relevant international trademark registration in your workbench? Find out more.
There are no specific requirements concerning professional qualifications, nationality, residence or domicile of appointed representatives but you can only have one representative at a time. If you appoint a new representative, we will cancel any existing representative!

How much does it cost?

This service is free of charge. 

Find out more