Case Studies on Intellectual Property (IP Advantage)

The case studies in the IP Advantage database offer insights into how IP works in the real world, and how its successful exploitation can contribute to development.

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Sonic video game
(Photo: SEGA Corporation)

SEGA: Entertainment Beyond Nations and Generations

Strategic investment in its IP portfolio has allowed SEGA Corporation to become a brand consumers beyond Japan can trust to provide quality entertainment.

Green leafs
(Photo: Flickr/Ahmad Fuad Morad)

From Herbal Folklore to Modern Medicine

Technology transfer between universities and pharmaceutical companies transformed the Philippine traditional knowledge of lagundi into a scientifically proven herbal drug.

Visual of pink rabbit and kid
(Photo: Flickr/Senorhorst Jahnsen)

Pappadums and the Path to Empowerment

Lijatt, has blazed a trail for cooperative business models of women’s organizations, creating generations of self-sufficient employees and enriched communities.

beans
(Photo: Flickr/Tom Hart)

Smallholder Agriculture Makes Waves in the Pacific

Smallholder farmers of Vanuatu use traditional knowledge about the unique environmental conditions of the islands to successfully commercialize Vanuatu cocoa in niche markets.

Related links

IP Successes in the ASEAN Region

A collection of case studies highlighting how IP has been  used to foster economic, social, and cultural development in Southeast Asian nations. PDF, Booklet: IP Successes in the ASEAN Region