Case Studies on Intellectual Property (IP Advantage)

The case studies in the IP Advantage database offer insights into how IP works in the real world, and how its successful exploitation can contribute to development.


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(Photo: NODOKA)

NODOKA: Organic Japanese Tea

Mr. Suil Hong, CEO of NODOKA, developed a branding strategy to offer not only high-quality organic Japanese tea but also a bridge between Japanese tea farmers and consumers all around the world.

(Photo: Mamorio, Inc.)

Keeping Track of Things with MAMORIO

MAMORIO is an innovative tracking tag that allows users to keep tabs on their valuable goods. Through IP protection and collaborations with other companies, Mamorio, Inc. strives to be the number one company of lost items.

(Photo: KTBR)

A Brand Wrapped in Success

Mr. Hendy Setiono has transformed Kebab Turki Baba Rafi (KTBR) from a single kebab cart in Indonesia into the world’s biggest kebab chain, operating more than 1,300 outlets worldwide.

(Photo: UGS)

Creating an SME Superbrand

Unique Gas Solution (UGS), a leader in Singapore’s commercial market for LPG services, differentiates its goods and services from those of its competitors through strategic branding and quality service.

Related links

IP Successes in the ASEAN Region

A collection of case studies highlighting how IP has been  used to foster economic, social, and cultural development in Southeast Asian nations. PDF, Booklet: IP Successes in the ASEAN Region