Case Studies on Intellectual Property (IP Advantage)

The case studies in the IP Advantage database offer insights into how IP works in the real world, and how its successful exploitation can contribute to development.


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Fast Retailing

Fast Retailing Co., Ltd.: One of the World’s Largest Apparel Retailers

Fast Retailing Co., Ltd. understands the importance of a strong brand identity coupled with the protection provided by an effective intellectual property (IP) system.


Taita Basket: A New Identity for Basket Weavers in Kenya

Started by WIPO in 2016, a branding project using intellectual property (IP) supported a community of female basket weavers in Kenya’s Taita Taveta County in acquiring a collective mark.

Visual of pink rabbit and kid
(Photo: Flickr/Senorhorst Jahnsen)

Pappadums and the Path to Empowerment

Lijatt, has blazed a trail for cooperative business models of women’s organizations, creating generations of self-sufficient employees and enriched communities.

(Photo: Flickr/Tom Hart)

Smallholder Agriculture Makes Waves in the Pacific

Smallholder farmers of Vanuatu use traditional knowledge about the unique environmental conditions of the islands to successfully commercialize Vanuatu cocoa in niche markets.

Related links

IP Successes in the ASEAN Region

A collection of case studies highlighting how IP has been  used to foster economic, social, and cultural development in Southeast Asian nations. PDF, Booklet: IP Successes in the ASEAN Region