WIPO ALERT is a secure, online platform to which authorized bodies in WIPO member states can upload details of websites or apps which have been determined to infringe copyright according to national rules.
Advertisers, advertising agencies and their technical service providers can apply to become authorized users of WIPO ALERT in order to access aggregated lists of infringing websites from around the world.
They can use this information in their automated advertising systems to avoid placing advertisements on such sites. In this way, they can avoid subsidizing copyright infringement and protect their brands from the negative reputational effect of association with illegal activities.
Interested in becoming an authorized user of WIPO ALERT? Contact us.
Read the full list of WIPO ALERT FAQs.
Video: Watch this short video to learn why advertisers are using WIPO ALERT to improve brand safety.