WIPO Magazine

The WIPO Magazine explores intellectual property, creativity and innovation in action across the world. It is published in English, French and Spanish.

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WIPO Magazine – Articles and features showing intellectual property, creativity and innovation at work worldwide. 6 per year.

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Photo: Courtesy of the Sports Rights Owners’ Coalition

Intellectual property rights: driving global sports

The Sports Rights Owners’ Coalition represents more than 50 international, European and national sports bodies across a range of sports. Its Chairman, Mark Lichtenhein considers the real value that intellectual property rights bring to the sports sector and their crucial importance to the future of sports

PPhoto: Courtesy of CCTV

Beyond the signal: A view from China on the copyright protection of live sports programming

Since the late 1970s, broadcasters have played a key role in promoting the popularity of sports among Chinese fans. Television ratings have gone up along with advertising revenues, but the survival and development of the live sports broadcast business is under threat from high levels of signal piracy.

Photo: Getty Images / © valio84sl

Intellectual property, sports and tourism: a perfect match

Sports tourism is one of the fastest growing sectors of the multi-trillion dollar global tourism industry creating significant opportunities for nations to capitalize on their success in the sports arena to promote social, economic and cultural development.

Photo: Getty Images / master1305

Ambush marketing: when sponsors cry “foul”

Top-tier sports events like the Olympic Games attract corporate sponsors who pay hundreds of millions of dollars to showcase their brands and drive consumer demand for them. Find out what practical steps sponsors can take to safeguard their investment.

Photo: Courtesy of Intel Corp.

Putting sports fans first: insights from Intel

James Carwana, General Manager of Intel Sports shares his views on how immersive media technologies are creating opportunities for sports teams and leagues to put sports fans first.

Popular

Artificial intelligence and copyright

October 2017 – As the use of artificial intelligence by artists becomes more widespread, the distinction between artwork that is made by a human and that made by a computer is becoming increasingly blurred with interesting implications for copyright.

3D printing and IP law

February 2017 – Amid renewed interest in the potential for 3D printing technology transform manufacturing supply chains, to what extent do current IP laws protect the interests of creators?

Eight steps to secure trade secrets

February 2016 – Find out how to secure company trade secrets from both external threats and potential thieves already inside the company.