Looking Good: An Introduction to Industrial Designs for Small and Medium-sized Enterprises

Author(s): | Publication year: 2019

License: This work is licensed under a Creative Commons Attribution 3.0 IGO License

Attractive designs are a key factor in determining the success of products in the market. Industrial design rights protect the ornamental or aesthetic appearance of a product and help companies differentiate their products from those of their competitors and enhance their brand image. This publication explains what industrial designs are and introduces the main issues in industrial design protection, to help businesses make informed decisions about protecting them.