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Why buy fakes? Understanding and transforming consumer perceptions of counterfeit goods

Date and venueFebruary 29, 2024 Virtual
Time of sessions13:00 - 14:00 Geneva time
Previous / future meetingsWIPO/WEBINAR/RESPECTFOR IP/2023/10 >> WIPO/WEBINAR/RESPECTFOR IP/2024/1
Topic(s)Workshops and Seminars, Respect for IP Webinars
Why do consumers purchase counterfeit goods? Is affordability the primary reason? What is the global perception of consumers towards counterfeits? Are there any differences among countries? This session aims to shed light on the motivations behind consumers’ decisions to buy counterfeit goods by analyzing the findings of the 2023 Global Anti-Counterfeiting Consumer Survey, undertaken by the Center for Anti-Counterfeiting and Product Protection (A-CAPP). Understanding consumer perceptions is key when designing campaigns to alter behavior. We will also examine successful anti-counterfeiting awareness campaigns that effectively address consumer tendencies to choose counterfeit products over genuine ones.


  • 13:00–13:05 Welcoming remarks and introduction of the speakers
  • 13:05 – 13:25 Exploring Counterfeit Purchase Motivations: Insights from the 2023 Global Anti-Counterfeiting Consumer Survey
  • 13:25 – 13:45 Shifting Consumer Perceptions on Counterfeits: Denmark’s World Anti Counterfeiting Day Campaigns
  • 13:45 – 14:00 Q&A


  • Saleem Alhabash (Associate Director of Research, Center for Anti Counterfeiting and Product Protection (A-CAPP), Michigan State University, United States of America)
  • Marie Amstrup Jensen (Legal Adviser, Danish Patent and Trademark Office, Denmark)

Other related documents

WIPO/WEBINAR/RESPECTFOR IP/2024/1/VIDEO1EnglishInsights from the 2023 Global Anti-Counterfeiting Consumer Survey (Saleem Alhabash)Insights from the 2023 Global Anti-Counterfeiting Consumer Survey (Saleem Alhabash), Complete document (htm)
WIPO/WEBINAR/RESPECTFOR IP/2024/1/VIDEO2EnglishDenmark’s World Anti-Counterfeiting Day Campaigns (Marie Amstrup Jensen)Denmark’s World Anti-Counterfeiting Day Campaigns (Marie Amstrup Jensen), Complete document (htm)
WIPO/WEBINAR/RESPECTFOR IP/2024/1/WWW/628697EnglishSpeaker's ProfileSpeaker's Profile, Complete document (pdf)