International Conference on IP and the Creative Industries

(Geneva, October 29 and 30, 2007)

Provisional Program

Monday, October 29, 2007
08.30 - 09.45 Registration
10.00 – 11.15 Opening of Conference
  • Address by the Director General, The World Intellectual Property Organization (WIPO) or his representative
  • High Level Segment: Creativity in Diverse Cultures
  • H.E. Tarek Mitri, Minister for Culture, Ministry of Culture, Lebanon
  • H.E. Olivia Grange, Minister for Information, Culture, Youth and Sports, Jamaica
  • H.E. Prince Kayode Adetokunbo, Minister for Culture, Tourism and National Orientation, Nigeria
  • Mr. Clément Duhaime, Administrateur général, Organisation internationale de la francophonie, Paris
11.15 – 11.30 Coffee Break
11.30 – 12.45 Theme One: The Concept and Origins of Creativity
  • Topic 1 Creativity as a Process and Outcome [ PDF ]
    Speaker: Professor Keith Sawyer, Psychology, Washington University, St. Louis, Missouri
  • Topic 3 Linking Creativity to Cultural Production
    Speaker: Mr. Carlos Dávila, Filmmaker and Executive Producer, Mexico City
12.45 – 13.00 Discussion
13.00 – 15.00 Lunch
14.40 – 15.00 Screening of WIPO films in Room A:
  1. Amadou & Mariam, singers and songwriters, Mali
  2. Sadika, glass worker, Tunisia
  3. Gian-Marco, singer and songwriter, Peru
  4. Halter Vianney, watchmaker, Switzerland
  5. Dr. Ovadje, inventor, Nigeria
15.00 - 16.15 Theme Two: Creativity and Intellectual Property (IP) in Support of Development
  • Topic 1 Knowledge and Cultural Capital [ PDF ]
    Speaker: Professor Stuart Cunningham, Director, ARC Centre of Excellence for Creative Industries and Innovation, Queensland University of Technology, Brisbane
  • Topic 2 The Nexus between IP and the Creative Industries [ PDF ]
    Speaker: Mr. Baba Hama, Délégué général, Panafrican Film and Television Festival of Ouagadougou (FESPACO), Ouagadougou
  • Topic 3 IP and Development Objectives 
    Speaker: Mr. Sherif Saadallah, Executive Director, Office of Strategic Use of IP for Development, WIPO, Geneva
16.15 - 16.30
16.30 – 17.45 Theme Three: Measuring the Creative Industries
  • Topic 1 Cultural Economics as a Tool for Analysis of the Creative Industries [ PDF ]
    Speaker: Professor Ruth Towse, Erasmus University, Rotterdam, Netherlands
  • Topic 2 Assessing the Economic Contribution of the Creative Industries: WIPO’s experience
    Speaker: Mr. Dimiter Gantchev, Acting Director, Creative Industries Division, WIPO, Geneva
  • Topic 3 The Creativity Index: A perspective from Hong Kong
    Speaker: Mr. Desmond Hui, Director, Centre for Cultural Policy Research, University of Hong Kong, Hong Kong
17.45 – 18.00 Discussion
18.00 – 20.30 Reception:  Performance: Mr. Sandro Friedrich, Film Music Composer, Reichenburg, Switzerland

Tuesday, October 30, 2007
10.00 – 11.15 Theme Four: Creative Industries in the Digital Environment
  • Topic 1 International Legal Framework
    Speaker: Mr. Michael Keplinger, Deputy Director General, Copyright and Related Rights Sector, WIPO
  • Topic 2 Protecting Online Content: Legal and Technical
    Speaker: Mr. Jared Jussim, Executive Vice President, Intellectual Property, Sony Pictures Entertainment Inc., Culver City
  • Topic 3 Collective Management in Support of the Creative Industries in the Digital Era [ PDF ]
    Speaker: Mr. Bendik Hofseth, Chairman, CISAC International Council of Authors, and Composers of Music (CIAM), Oslo 
11.15 – 11.30 Discussion
11.30 – 12.45 Theme Five: The Business of Creativity: Innovative Business Models in the Creative Industries: Best Practices
  • Case Study 1 The Business Book Publishing in Africa [ PDF ]
    Speaker: Mr. Brian Wafawarowa, Managing Director, New Africa Books, Cape Town
  • Case Study 2 Thinking Withoutabox: The Promise of Self-Distribution in the New Age of Expression [ PDF ]
  • Mr. David Straus, Co-Founder, Chief Executive Officer
  • Mr. Joe Neulight, Co-Founder, Chief Visionary Officer, Withoutabox Inc. Los Angeles
12.45 – 13.00


13.00 - 15.00 Lunch
14.30 – 15.00 Screening of WIPO films: in Room A:
  • Talking Copyright, Music in Kenya
  • Riverwood: The Blooming of a Film Industry
15.00 - 16.30 Special Presentation:
  • IP and Economic Issues in the Film Industries of India and Egypt
    Speaker: Mr. Bertrand Moullier, Narval Media Ltd., London
  • Case Study 3: Online Games and Virtual Worlds: Creative Diversity in Action [ PDF ]
    Speaker: Mr. David Sweeney, Senior Counsel, Interactive Software Federation of Europe (ISFE), Brussels
  • Case Study 4 Managing an Independent Record Label [ PDF ]
    Speaker: Ms. Laura Tesoriero, President, EPSA Music, Buenos Aires
16.30 – 17.45 Discussions
17.45 – 18.00 Closing Remarks