Stories from the Madrid System
Our Madrid System stories feature a whole range of companies – start-ups to large corporations – from all around the world, that are successfully leveraging WIPO’s international trademark system to protect their brands abroad.
Get insights into how international trademark protection works and how it can help you to expand into new markets, increase your global competitiveness and more.
Share your story
Interested in sharing your own story on how you’ve leveraged the Madrid System to secure protection of your trademark abroad? Contact us!
キム・チャンス・ウイスキー: 韓国産ウイスキーを確立した1人の技術者の飽くなき探求
Republic of Korea
TUSHBABY: 現代の親御さんたちのために赤ちゃんの抱っこについて革命を起こす
United States of America
世界的ブランドの構築: 信頼と品質を巡る事例
Mexico











