More than ever, social media engagement has become an essential tool supporting the promotion and celebration of World Intellectual Property Day activities worldwide – some of which occur exclusively on social media as virtual events.
Social media tools to support campaigns are most effective when the networks used and the content posted align with topics that resonate with targeted local audiences.
The guidelines and resources below can help stakeholders conduct successful social media outreach and tap into the integrated global communication effort around World Intellectual Property Day.
Hashtag
Use of #WorldIPDay as the official hashtag for all content relating to World IP Day 2022 is encouraged on all social media networks. Use the official hashtag in conjunction with other topic-based hashtags or hashtags relevant to target audiences.
Social media kit
WIPO will set up a Trello board with social media assets to help you create your World IP Day social media content.
The board will be updated regularly with new assets in the run-up to April 26, 2022.
Sample timeline for a World IP Day social media outreach
January/February 2022
Announce your plans/issue a “save the date” for your virtual World IP Day activities.
March 2022
Start publishing content relating to the theme of the 2022 World IP Day campaign – IP and Youth: Innovating for a Better Future, including details of any World Intellectual Property Day activities you plan, to build interest in the campaign and set the scene for April.
April 2022
In the week(s) before World IP Day on April 26, publish related content with increased frequency and remind your audience(s) of what is planned for (the week of) April 26. On or around World Intellectual Property Day, consider exclusively publishing content related to the Day, and/or cover your activities live or nearly real-time.
Sample posts
“IP and Youth : Innovating for a Better Future” is the theme of World Intellectual Property Day 2022: https://www.wipo.int/ipday.
This year, we explore how young inventors, creators and entrepreneurs can innovate to advance their goals and drive positive change.
#WorldIPDay
IP and Youth: Innovating for a Better Future
World Intellectual Property Day 2022 celebrates the curiosity, energy and creativity of young inventors, creators and entrepreneurs, and their contributions to a better future
Find out more at https://www.wipo.int/ipday
#WorldIPDay
The next generations are shaping the future of our world
World Intellectual Property Day 2022 explores how young people can use intellectual property to bring their ideas to life and drive positive change for a better future: https://www.wipo.int/ipday
#WorldIPDay
World Intellectual Property Day 2022 is all about the huge potential of young people to create a better future: https://www.wipo.int/ipday
Who are your next-gen innovation & creativity heroes?
#WorldIPDay
World IP Day FAQs
Answers to frequently asked questions about World IP Day
World IP Day on WIPO social media channels
In the lead-up to April 26, WIPO will use its corporate social media channels for the publication of World IP Day-related content for everyone to share:
