WIPO Magazine

The WIPO Magazine explores intellectual property, creativity and innovation in action across the world.  It is published in English, French and Spanish.

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WIPO Magazine – Articles and features showing intellectual property, creativity and innovation at work worldwide. 6 per year.

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Protecting the Olympic properties

As sports’ fans tune into the Rio 2016 Summer Olympic Games, the icons of the Olympic movement – from the five interlocking rings to the Olympic mascot, Vinicius – will be central features of global media coverage. But how does the International Olympic Committee protect these iconic symbols?

From milkmaids to multinational markets: Nestlé’s branding story

The Nestlé Group is a leading user of WIPO’s Madrid system for the International Registration of Marks. Hubert Doléac, Senior IP Legal Counsel at Nestlé Legal, explains the importance of trademarks to Nestlé’s success.

Making quality medicines affordable everywhere

India’s CIPLA is a global pharmaceutical company and a champion of affordable medicines. As the first generic producer of antiretroviral products, it has played a pivotal role in expanding access to HIV/AIDS therapies. The company’s CEO, Subhanu Saxena, discusses how CIPLA innovates and uses intellectual property to help improve access to medicines worldwide.

Stengthening Kenya’s IP landscape

Sylvance Sange, acting managing director of the Kenya Industrial Property Institute (KIPI), talks about Kenya’s intellectual property (IP) landscape, key priorities, challenges and opportunities.

Publishing in the digital market

John Makinson, Chairman of Penguin Randhom House, the world’s largest trade publisher, shares his views on the impact that digital technologies are having on his industry.


Digital pioneer, Jaron Lanier, on the dangers of “free” online culture

April 2016 -Jaron Lanier is a Silicon Valley insider, a virtual reality pioneer and one of the most celebrated technology writers in the world. But he is increasingly concerned about today’s online universe. He explains why and what it will take to turn things around.

Remix Culture and Amateur Creativity: A Copyright Dilemma

June 2015 - Many commentators today are talking about the “age of the remix”, a practice enabled by widespread access to sophisticated computer technology whereby existing works are rearranged, combined or remixed to create a new work. They make it sound as if remixing were a novel phenomenon, but a brief glance at human history reveals that it is in fact nothing new.

Video Games and IP: A Global Perspective

April 2014 - Since the launch of the first mainstream game console by Nintendo in 1985, video games have become a global industry worth an estimated US$65 billion. It is the fastest growing sector of the entertainment industry and an important driver of economic growth.