About Intellectual Property IP Training IP Outreach IP for… IP and... IP in... Patent & Technology Information Trademark Information Industrial Design Information Geographical Indication Information Plant Variety Information (UPOV) IP Laws, Treaties & Judgements IP Resources IP Reports Patent Protection Trademark Protection Industrial Design Protection Geographical Indication Protection Plant Variety Protection (UPOV) IP Dispute Resolution IP Office Business Solutions Paying for IP Services Negotiation & Decision-Making Development Cooperation Innovation Support Public-Private Partnerships The Organization Working with WIPO Accountability Patents Trademarks Industrial Designs Geographical Indications Copyright Trade Secrets WIPO Academy Workshops & Seminars World IP Day WIPO Magazine Raising Awareness Case Studies & Success Stories IP News WIPO Awards Business Universities Indigenous Peoples Judiciaries Genetic Resources, Traditional Knowledge and Traditional Cultural Expressions Economics Gender Equality Global Health Climate Change Competition Policy Sustainable Development Goals Enforcement Frontier Technologies Mobile Applications Sports Tourism PATENTSCOPE Patent Analytics International Patent Classification ARDI – Research for Innovation ASPI – Specialized Patent Information Global Brand Database Madrid Monitor Article 6ter Express Database Nice Classification Vienna Classification Global Design Database International Designs Bulletin Hague Express Database Locarno Classification Lisbon Express Database Global Brand Database for GIs PLUTO Plant Variety Database GENIE Database WIPO-Administered Treaties WIPO Lex - IP Laws, Treaties & Judgments WIPO Standards IP Statistics WIPO Pearl (Terminology) WIPO Publications Country IP Profiles WIPO Knowledge Center WIPO Technology Trends Global Innovation Index World Intellectual Property Report PCT – The International Patent System ePCT Budapest – The International Microorganism Deposit System Madrid – The International Trademark System eMadrid eMadrid Reference Article 6ter (armorial bearings, flags, state emblems) Hague – The International Design System eHague Lisbon – The International System of Appellations of Origin and Geographical Indications eLisbon UPOV PRISMA Mediation Arbitration Expert Determination Domain Name Disputes Centralized Access to Search and Examination (CASE) Digital Access Service (DAS) WIPO Pay Current Account at WIPO WIPO Assemblies Standing Committees Calendar of Meetings WIPO Official Documents Development Agenda Technical Assistance IP Training Institutions COVID-19 Support National IP Strategies Policy & Legislative Advice Cooperation Hub Technology and Innovation Support Centers (TISC) Technology Transfer Inventor Assistance Program WIPO GREEN WIPO's Pat-INFORMED Accessible Books Consortium WIPO for Creators WIPO ALERT Member States Observers Director General Activities by Unit External Offices Job Vacancies Procurement Results & Budget Financial Reporting Oversight

Running Up That Hill: an ‘80s hit makes millions in royalties thanks to Stranger Things

Stranger Things premiered its fourth season on Netflix in May 2022, featuring Running Up That Hill (A Deal With God), a 1980s hit by British singer songwriter Kate Bush. The hit (spoiler alert) was chosen by the character Max Mayfield as a talismanic song in “Dear Billy”, one of the most emotional episodes of the series.

Millions of young people heard Running Up That Hill (A Deal With God) for the first time, 37 years after its original release thanks to the popular Netflix’s series, Stranger Things. (Photo: Courtesy of Netflix)

In searching for a tune that would save Max's life, the Stranger Things crew wracked their brains to come up with her favorite song. The answer was Running Up That Hill (A Deal With God) by Kate Bush, first released in 1985 (a year before the plot takes place). Fueled by the Netflix sensation, Running Up That Hill (A Deal With God) ranked among the top 10 most played songs for three weeks in a row on Spotify and iTunes, becoming the most streamed song in eight countries, including the United States and the UK, outshining hits from Harry Styles, Bad Bunny, and Karol G.

As the songwriter, composer, singer, performer and producer of Running Up That Hill (A Deal With God), Kate Bush, owns the economic rights to the hit as well as the Hounds Of Love album, via her independent record label, Noble and Brite Ltd. The artists has received an estimated GBP 2.37 million in streaming royalties as a result of its new-found popularity according to a report in Yahoo!Finance. Many Stranger Things fans will have tuned into the song on YouTube, iTunes, Amazon or Spotify, after watching the series. Running Up That Hill (A Deal With God) was also included in 2021 Rolling Stone’s Greatest Songs of All Time list, ranking 60th as “one of the Eighties’ most resonant tunes.

“I was so delighted that the Duffer Brothers (Directors of Stranger Things) wanted to use Running Up That Hill (A Deal With God) for Max’s totem but now having seen the whole of this last series, I feel deeply honored that the song was chosen to become a part of their roller coaster journey,” said the artist in a blog post.

Stranger Things (Season 4) has received 13 nominations for the 2022 Emmy Awards, including for Outstanding Music Supervision for “Dear Billy,” the episode that has turned Kate Bush’s Running Up That Hill (A Deal with God) into an obsession for Gen Z.

Video: Watch the scene of Max being saved by Running Up That Hill (A Deal With God), an avant-garde song released in 1985.

The recent success of Running Up That Hill (A Deal With God) shows that a quality musical work stands the test of time. It also highlights how important it is for songwriters and performers to manage their rights effectively, in particular, by registering their works with collective management societies, who play a key role in ensuring that those responsible for creating a work receive the royalties for its use.

For more on the drive to ensure that the mechanisms are in place for artists to be remunerated and recognized for their work, read the interview with CISAC President, Bjorn Ulvaeus, of ABBA fame.

Related articles