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WIPO/PUB/940/2010

Madrid System for the International Registration of Marks 2010

Comprehensive facts, figures and analysis of the international registration of marks.

Publication year: 2012

WIPO/PUB/1035

In Good Company: Managing Intellectual Property Issues in Franchising

Franchising is one of the fastest and most popular means of business expansion. At the core of franchising is the licensing of intellectual property rights. Packed with examples and tips, this practical guide for business people outlines different types of franchise and takes you through the franchising process, identifying the key issues to consider at each stage.

Publication year: 2019

WIPO/PUB/1039

Protecting your Marks Abroad - The Madrid System

Registering your mark internationally is the first step in protecting your commercial interests abroad, and an integral part of any successful global business strategy. The Madrid System, provides a simple, low-cost and effective means of obtaining and maintaining protection for marks in multiple countries.

Publication year: 2013

WIPO/PUB/483

Trademarks Comic Book

This comic book narrates the adventures of four adolescents, who learn what trademarks are and how they and society at large can benefit from them. While the WIPO comic books are primarily geared towards students from 8 to 12 years' old, higher-level students and adults have found them useful in providing a basic understanding of IP issues.

Publication year: 2004