“IP PANORAMA” Accessible to the Public

Geneva, September 24, 2007
PR/2007/514

“IP PANORAMA”, an advanced e-learning tool on intellectual property (IP) for business, is now publicly available from the website of the World Intellectual Property Organization (WIPO) at https://www.wipo.int/sme/en/multimedia/ and from the website of the IP Academy (http://www.ipacademy.net/ipeng/) which is operated by the Korean Intellectual Property Office (KIPO) and the Korea Invention Promotion Association (KIPA). IP PANORAMA was developed jointly by WIPO, KIPO, and KIPA under a project entitled, ‘The Joint Development of E-learning Content’ from 2004 to 2007.
 
IP PANORAMA is an interactive and user-friendly multimedia product which explains in layperson’s terms the practical relevance and strategic uses of different aspects of the IP system for business and its potential role in enhancing competitiveness and boosting profits.  The product consists of ten modules which introduce different aspects of the IP system including patents, trademarks, copyright and related rights, designs and trade secrets as well as patent information, licensing, e-commerce, international trade and IP audit.
 
IP PANORAMA is an effective capacity building tool for self learning, particularly within the micro-enterprise and small and medium-sized business sectors. It is hoped that the interactive multimedia content of the product will prove to be a versatile educational tool suitable for use in e-learning programs for owners, managers and company employees, especially within developing countries. It is already being used by two leading Korean Universities who have recently launched IP-focused business courses.  
 
The product is currently available in English and is to be translated into Korean with the support of the Government of the Republic of Korea. WIPO and KIPO are ready to support educational institutions, enterprises, or IP-related organizations in translating or adapting IP PANORAMA to their specific needs.
 
For further information please contact the Media Relations and Public Affairs Section at:
 
 
 
For further information, please contact the Media Relations Section at WIPO:
  • Tel: (+41 22) 338 81 61 / 338 72 24
  • Fax: (+41 22) 338 81 40
  • E-mail