Francis Gurry led WIPO as Director General from October 1, 2008 to September 30, 2020.

Provisional Program

Rome, December 10 and 11, 2009

Thursday, December 10, 2009

Presentations

 8.00 - 9.00

Registration
 

 9.00 - 10.00

Opening Ceremony

Mr. Antonio Marzano, President, National Council of the Economy and Labour (CNEL), Rome, Italy

Mr. Francis Gurry, Director General, World Intellectual Property Organization (WIPO), Geneva, Switzerland

The Honorable Mr. Enzo Scotti, Secretary of State, Minister of Foreign Affairs, Rome, Italy

Mrs. Elisabeth L. Dibble, Deputy Chief of Mission, Embassy of Unites States of America, Rome, Italy

The Honorable Mr. Claudio Scajola, Minister for Economic Development, Rome, Italy

 

 10.00 - 11.00

Theme 1: The Intellectual Property Rights (IPR) System and the Competitiveness of Micro, Small and Medium-Sized (MSMEs) in the Knowledge Economy

Speakers:

Mr. Guriqbal Singh Jaiya, Director, Small and Medium-Sized Enterprises (SMEs) Division, WIPO, Geneva, Switzerland

Mrs. Loredana Gulino, Director General, Directorate General for Combating Counterfeiting and Italian Patent and Trademark Office (UIBM), Rome, Italy

Mr. Enrico Giovannini, President, National Institute of Statistics, (ISTAT), Rome, Italy

Mr. Kim Young Min, Director General, Korean Intelletcual Property Office, Daejeon, Korea

Mr. Vittorio Donati, Director, Intellectual Property Department, Ermenegildo Zegna, Rome, Italy

Moderator: Mr. Pasquale D’Avino, Minister Plenipotentiary, Italian Permanent Mission to the International Organization, Geneva, Switzerland

 

 11.00 - 11.15 Coffee Break
 
 11.15 - 12.15

Theme 2: The Challenge of Open Innovation for MSMEs

Speakers:

Mrs. Arti K. Rai, Administrator for External Affairs, USPTO, Washington, United States of America

Mr. Stanley Kowalski, Director, International Technology Transfer Institute, Franklin Pierce Law Center, New Hampshire, United States of America

Mrs. Paola Manacorda, Expert, National Council of the Economy and Labour (CNEL), Rome, Italy

Mr. Eric Favre, CEO, Monodor, Lausanne, Switzerland

Moderator: Mr. Pasquale D’Avino, Minister Plenipotentiary, Italian Permanent Mission to the International Organization, Geneva, Switzerland
 

 12.15 - 13.30

Theme 3: Accessing Finance: Intellectual Capital Readiness of Entrepreneurs and MSMEs

Speakers:

Mr. Giorgio Gobbi, Head, Financial and Structure Department, Central Bank of Italy, Rome, Italy

Mr. Alberto Sangiovanni-Vincentelli, University of California-Berkeley, United States of America

Mr. Bob Hodgson, Managing Director, Zernike Group, London, United Kingdom

Mrs. Karen Wilson, Senior Fellow, Kauffman Foundation, Paris, France

Moderator: Mr. Giandomenico Magliano, Minister Plenipotentiary, Director General for Multilateral Economic and Financial Co-operation, Ministry of Foreign Affairs, Rome,  Italy
 

 13.30 - 14.30 Lunch Break

 14.30 - 16.00

1st Workshops parallel Session

Workshop 1: International and Regional IPR Mechanism for Improving the Access to the Global Market

Speakers:

Mr. Matthew R. Bryan, Director, Patent Cooperation Treaty (PCT) Legal Division, WIPO, Geneva, Switzerland

Mrs. Beate Schmidt, Director Cancellation and Litigation Department, Office for Harmonization in the Internal Market (OHIM), Alicante, Spain

Mrs. Sandrine Pitaccolo Bartolomei, IP Senior Counsel, Head of Rights Acquisition Departmetn, Richemont, Geneva, Switzerland

Mr Eugen Stohr, Director International Legal Affairs, European Patent Office, Munich, Germany

Moderator: Mr. Vittorio Ragonesi, Representative of the Italian Ministry of Foreign Affairs, Rome, Italy

 

Workshop 2: Using Technological Information for Strengthening the Competitiveness of SMEs

Speakers

Mr. Andrew Czajkowski, Head, Information and Technology Support Section, WIPO, Geneva, Switzerland

Mr. Alessandro Piras, Industrial Property Programs Manager, Dintec, Rome, Italy

Mr. Jeremy Philpott, Unit Manager, European Patent Office, Munich, Germany

Moderator: Mr. Stanley Kowalski, Director, International Technology Transfer Institute, Franklin Pierce Law Center, New Hampshire, United States of America

 

Workshop 3: Valuation of Intellectual Property (IP) Assets and Accountability of Intangibles as Tool for Accessing Financing

Speakers:

Mr. Stefano Zambon, Professor, World Intellectual Capital Initiative, Ferrara, Italy

Mr. Terenzio Scapolla, Istituto di Cultura Italiana, San Francisco, United States of America

Mrs. Sara Giordani, Expert, Vicenza, Italy

Mr. Guido Von Scheffer, Director, IP Bewertungs AG, Hamburg, Germany

Moderator: Mr. Alberto Sangiovanni-Vincentelli
 

 16.00 - 16.30 Coffee Break

 16.30 - 18.30

2st Workshops parallel Session

Workshop 4: Publicly funded IP Support Service for Entrepreneurs & MSMEs

Speakers:

Mr. Alfred Radauer, Expert, Technopolis Group, Wien, Austria

Mr. Francesco Morgia, Italian Industrial Promotion Institute (IPI), Rome, Italy

Mr. Mika Waris (Mr.) Director, Marketing and Business Services National Board of Patents and Registration in Finland, Helsinki, Finland

Mrs. Patrizia Biani, Country Coordinator, European Affairs, European Patent Office, Munich, Germany

Mr. Anjan Das, Senior Director, Confederation of Indian Industry, Haryana, India

Moderator: Mr. Guriqbal Singh Jaiya, Director, Small and Medium-sized Enterprises Division, WIPO, Geneva, Switzerland

 

Workshop 5: Educating SMEs Innovation Managers: Outreach and Support programs on IP

Speakers:

Mr. Jeremy Philpott, Unit Manager, European Patent Office, Munich, Germany

Mr. Cesar Parga, Senior Trade Specialist, Organization of American States, Washington, United States of America

Mr. Yong-Woo PARK, Korean Intellectual Property Office (KIPO); Seoul, Korea

Mrs. Daphne Yong- d’Herve, Senior Policy Manager, International Chamber of Commerce (ICC), Paris, France

Mr. Ronald Zink, Chief IP Counsel EMEA, Microsoft, Paris, France

Moderator: Mr. Gian Maria Piccinelli, Professor, University of Naples Federico Secondo, Naples, Italy

 

Workshop 6: Intellectual Capital Readiness: Integrating IP Assets Into Business Plan and Business Strategies for Accessing Financing

Speakers:

Mr. Vittorio Fini, Vice President, Banca Popolare dell’ Emilia Romagna, Modena, Italy

Mr. Aleardo Furlani, CEO, Innova, Rome, Italy

Paolo Bellomia, Vice President, DEMA S.p.A., Delagate Internazionalization, Unione Industriale di Napoli, Sezione Imprese Metalmeccaniche, Napoli Italy

Mr. Luigi Amati, CEO, Meta-Group, Rome, Italy

Moderator: Mr. Terenzio Scapolla
 

  

  Friday, December 11, 2009

 9.00 - 10.30

Theme 4: Differentiation Strategies; Role of IP in Building Trust and Branding by MSMEs

Speakers:

Mr. James Conley, Professor, Kellogs School of Management, Chicago, United States of America

Mr. Mohammed Saeed Harib, CEO, Lammtara Pictures, Freej Project, Dubai, UAE

Mrs. Susana Fernández Martín, INDITEX, Legal Department, Arteixo, Spain

Mr. Vinícius Bogéa Camara, Advisor, Directorate of Trademarks, INPI Brazil, Brasilia, Brazil

Moderator: Mr. Guriqbal Singh Jaiya, Director, Small and Medium-sized Enterprises Division, WIPO, Geneva, Switzerland
 

 10.30 - 11.00 Coffee Break
 11.00 - 12.30

Theme 5: Non Conventional Works of Authorship and Copyright and Related Rights for MSMEs

Speakers:

Mrs. Jane C. Ginsburg, Columbia University, New York, United States of America

Mr. Luigi Cecere, Director, Società Italiana Autori ed Editori (SIAE), Rome, Italy

Mrs. Cristiana Sappa, Researcher, CERDI, Paris, France

Moderator: Mr. Andrea Klein, Esquire, Società Italiana Brevetti, Rome, Italy
 

 12.30 - 13.30

Theme 6: Dispute Settlement and Enforcement of IP Rights by MSMEs

Speakers:

Mr. Javier Moreno, Director, International Relation Department, Spanish Patent and Trademark Office (OEPM), Madrid, Spain

Mr. Vincenzo Franceschelli, Professor, Università Bicocca, Milan, Italy

Mr. Massimiliano Caforio, Director, IP Department, Natuzzi, Brindisi, Italy

Moderator: Mr. Cesare Galli, Professor, Università di Parma, Parma, Italy
 

 13.30 - 14.30 Lunch Break

14.30 - 16.00

1st Workshops parallel Session

Workshop 7: Signs and Emotions: From Conventional to Non-Conventional Brands

Speakers:

Mrs. Giovanni Brioni, Senior Expert, Ferrero, Bologna, Italy

Mr. Bernardo Petroni, Intellectual Property Attorney, Dainese, Vicenza, Italy

Mr. Edo Van Hasselt, Manager, Korn Snacks del Perú SAC, Lima, Peru

Moderator: Mr. Vincenzo Franceschelli

 

Workshop 8: Challenges of Counterfeiting & Piracy for MSMEs

Speakers:

Mr. Gianluca Dinoi, Lieutenant Colonel, Head, Counterfeiting and Piracy Section, International Cooperation Department, Guardia di Finanza, Rome, Italy

Mr. Carlo Alberto Demichelis, Vice-President, Indicam, Milan, Italy

Mrs. Laurence Morel-Chevillet, IP Department, Bulgari, Roma, Italy

Mr. Vito Alfano, SIAE, Rome, Italy

Moderator: Mr. Carloalberto Giovannetti, Esquire, Società Italiana Brevetti, Rome, Italy

 

Workshop 9: Using Quality Standards as an SMEs Competitive Advantage: the Role of GIs, Certification TM and Collective TM

Speakers:

Mr. Kenneth O'Neill Keck, Executive Director, State of Florida Department of Citrus, Lakeland, Florida, United States of America

Mr. Giorgio Bocedi, Expert, Intellectual Property Department, Consorzio del Formaggio Parmigiano Reggiano, Reggio Emilia, Italy

Mr. Rajendra Kumar, Expert, Darjeeling Tea, Guragon, India

Mr. Getachew Mengistie, IP Expert, Addis Ababa, Ethiopia

Moderator: Maurizio Reale, Director, International Affairs Coldiretti, Bruxelles, Belgium

 

16.00 - 16.30 Coffee Break
 

16.30 - 18.30

2st Workshops parallel Session

Workshop 10: Maximizing Intangibles Benefits, from IPRs Protection to Exploitation of IPRs: Business Strategies based on Franchising and/or Merchandising

Speakers:

Mr. Fabrizio Jacobacci, Partner, Jacobacci Sterpi Regoli De Haas e Associati, Turin, Italy

Mrs. Susana Fernández Martín

Mr. Gurmeet S Jakhu, Partner, Hamilton Pratt, Birmingham, United Kingdom

Moderator: Mr. Ralph Heinrich, Economic Affairs Officer, Economic Cooperation and Integration Division, United Nations Economic Commission for Europe (UNECE), Geneva, Switzerland


Workshop 11: Overlapping IP Protection as Strategy for increasing SMEs Competitiveness

Speakers:

Mr. John Calvert, Administrator, USPTO Inventor Assistance Program, United Patents and Trademark Office, Alexandria, United States of America

Mr. Fabrizio De Benedetti, CEO, Società Italiana Brevetti (SIB), Rome, Italy

Moderator: Mrs. Laurence Morel-Chevillet

 

Workshop 12: Grey markets Goods and Parallel Imports

Speakers:

 

Mr. Maurizio Montemagno, Head, Ufficio Antifrode Centrale, Agenzia Dogane, Rome, Italy

 

Mr. Christopher Stothers, Esquire, London, United Kingdom

Mr. Enrico Macrì, Professor, Università di Catania, Catania, Italy

 

Moderator: Mrs. Jane C. Ginsburg, Columbia University, New York, United States

 

18.00 Closing Ceremony