IP Outreach Research > IP Crime


Title: Projeto "Pirataria"
Author: [IBOPE]


Year: 2006


Subject/Type: Counterfeiting
Focus: Apparel and Shoes, Brands (deceptive counterfeits), Brands (non-deceptive counterfeits), Fashion Accessories, Personal Care Products, Toys, Video Games, Watches
Country/Territory: Brazil
Objective: To measure the consumption of counterfeits and to evaluate attitudes towards them.
Sample: 1.715 Brazilians aged 16+ in São Paulo (602), Rio de Janeiro (602) and Belo Horizonte (511)
Methodology: Face-to-face interviews

Main Findings

In 2006, 75% of Brazilian consumers have purchased pirated goods at least „infrequently” (compared to 74% in 2005). 25% report never buying counterfeits (compared to 26% in 2005). 64% of consumers are confident that they can at least in the majority of times distinguish between the original and the pirated product.

During the last 12 months, counterfeit buyers have acquired the following items: clothes (22%), toys (19%), sports shoes (14%), watches (11%), fashion accessories (10%), glasses (9%), pens (8%), and video games (7%).

[Date Added: Jan 20, 2009 ]