IP Outreach Research > IP Crime


Title: O Consumo de Produtos Piratas no Brasil 2007
Author: [IPSOS]

Federação do Comércio do Estado do Rio de Janeiro

Year: 2007


Subject/Type: Counterfeiting, Piracy
Focus: Aircraft and Auto Parts, Apparel and Shoes, Consumer Electronics / Electronic Equipment, Fashion Accessories, Film, Music, Personal Care Products, Software, Tobacco Products, Toys, Watches
Country/Territory: Brazil
Objective: To find out who consumes counterfeit products, why they are consumed, and whether consumers are aware of the consequences of counterfeit goods consumption.
Sample: 1.000 households in 70 cities and 9 metropolitan regions
Methodology: Survey

Main Findings

In 2007, 42% of consumers bought at least one pirated product (unchanged from 2006). 97% indicated that price is the decisive factor when buying counterfeits. The most-often consumed counterfeit goods were: CDs (with 86% of counterfeit buyers having purchased pirated CDs), followed by DVDs (53%), glasses (10%), toys (9%), clothes (8%), shoes (8%), pens (6%), and perfumes (6%).

Counterfeit buyers and non-counterfeit buyers reported that they were most likely to reject fakes of the following products: electronic devices (50%), software (35%), DVDs (34%), perfumes (34%), clothes (34%), shoes (32%), CDs (31%), watches (30%), glasses (30%), and car parts (30%).

67% of consumers affirmed that the consumption of pirated goods can have negative consequences: 84% believed that counterfeits hurt the manufacturers/artists; 81% were aware of tax evasion related to counterfeits; 72% associated counterfeiting with organised crime; 65% affirmed that counterfeiting causes unemployment. Overall, 52% were satisfied with the pirated products acquired.

Those not buying fakes gave the following reasons for not doing so: “low quality” (48%), “lack of warranty” (16%), “negative effect on genuine vendors” (10%), “fear that money saved with counterfeit not outweighing possible damage” (6%), and “fear of prosecution for buying an illegal product” (3%).

[Date Added: Jan 20, 2009 ]