IP Outreach Research > IP Crime


Title: Consumer Survey - Fragrance Sector
Author: [Ledbury Research]

Anti-Counterfeiting Group (ACG)

Year: 2007


Subject/Type: Counterfeiting
Focus: Brands (deceptive counterfeits), Brands (non-deceptive counterfeits), Personal Care Products
Country/Territory: United Kingdom
Objective: To understand the demographics, spending patterns and attitudes of consumers buying counterfeit fragrances.
Sample: 1.000+ representative UK adults aged 16+
Methodology: Online survey via e-mail invitation

Main Findings

9% of UK consumers admitted to having bought fake fragrance during the past three years. 9% reported having done so in the past year (2006). Over a quarter of consumers may have unknowingly bought a fake. Overall, fake buyers were no different from the population as a whole, except that they tended to have a slightly lower than average income. Both men and women purchased perfumes mainly for themselves.

Had the fake they had purchased been unavailable, 37% of fake buyers would not have bought anything, 49% would have bought a genuine alternative, and 14% would have bought another fake item.

74% of respondents reported acquiring the majority of fake perfumes in the UK, mainly at market stalls, discount stores, online auctions, and designer discount outlets.

[Date Added: Nov 20, 2008 ]