IP Outreach Research > IP Crime


Title: 2008 Survey into the Music Experience and Behaviour in Young People
Author: [University of Hertfordshire]
Year: 2008


Subject/Type: Piracy
Focus: Music
Country/Territory: United Kingdom
Objective: To investigate the music consumption behaviour and experience of young people.
Sample: 733 respondents aged 14 and over (average age 22)
Methodology: Survey

Main Findings

63% of respondents admit to illegally downloading music, while 37% reportedly do not illegally download. Those aged 18-24 are the biggest file-sharers (69.1% download, on average 56 tracks per month), followed by the 14-17 (55.3%, 73 tracks) and 25+ (39.5%, 27 tracks) age groups. The three most often named reasons for downloading are: "it's free, save money", followed by "to find rare or unreleased material" and "try before you buy".

42% of those surveyed admit to uploading music, most of which are under 25 years old. The most popular reasons given for uploading music are: "give in return to others", "recommend music I rate highly", and "share music not on general release". Reasons invoked against uploading invoked are: "virus, security risk, pop-ups", "illegal, risk of getting caught", "artists should be paid; I paid".

Overall, 95% of respondents report copying music in some form (87% from CD to HD, CDR, MP3; 72% from HD to CD; 63% copy CDs from friends), with the 18-24 age group being the biggest copiers.

The average MP3 collection contains 1.770 tracks, 48% of which have not been paid for. The percentage of not-paid-for tracks was highest for the 14-17 age group (61%), followed by the 18-24 (50%) and the 25+ (13%) age groups.

56.1% of respondents believe that companies who profit by enabling customers to share music should pay a music licence, and 51.4% agree that companies who profit by their enabling their customers to copy music should pay a music licence. Of those supporting the idea of a music licence, 90% believe that composers, songwriters, musicians and performers should be the beneficiaries.

While 74% of youngsters would be interested in a legal file-sharing service, only 35% would be interested in a file-streaming service not letting them own a permanent copy. Illegal file sharers are the group most interested in both of these services

The awareness of copyright and the law varies widely among respondents when they are asked to specify whether certain scenarios of copying and sharing are legal. About one in two of those surveyed report having learned about copyright, with half of the information picked up informally (via newspapers, music websites, and friends) and half of it in a formal educational setting.

[Date Added: Oct 22, 2008 ]