IP Outreach Research > IP Crime


Title: Fake Nation: A study into an everyday crime
Author: Jo Bryce [University of Central Lancashire], Jason Rutter [University of Manchester]

Northern Ireland Office

Year: 2006


Subject/Type: Counterfeiting, Piracy
Focus: Apparel and Shoes, Beverages, Brands (deceptive counterfeits), Brands (non-deceptive counterfeits), Fashion Accessories, Film, Music, Software, Tobacco Products, Toys, Video Games
Country/Territory: United Kingdom
Objective: To develop a deeper understanding of consumer attitudes towards/motivations for purchasing fake/pirated goods and their perceptions of the risks associated with such purchases.
Sample: 2.000+ adults
Methodology: Postal and web-based questionnaires

Main Findings

73% have seen counterfeit goods for sale, but 56% have never bought such goods. An additional 13% had bought fake goods thinking they were real. The main location for the purchase of fake goods was abroad during holidays. 40% of pirated computer game purchases were made in pubs. Price was considered the main motivation for the purchase of fake goods, though 56% purchased fake DVDs due to a desire to see the movie as soon as possible.

Respondents indicated that the most effective campaigns would be those linking fakes with local and organised crime, while the least effective would be messages about the impact on the local economy. 47% of respondents had seen the campaign by the Industry Trust for Intellectual Property Awareness highlighting the link with organised crime, and 42% of these had changed their attitudes towards fakes as a result of this campaign.

[Date Added: Aug 12, 2008 ]