IP Outreach Research > IP Use and Awareness


Title: European Citizens and Intellectual Property: Perception, Awareness and Behavior
Author: [Edelman Berland], [TNS Opinion]

European Observatory on Infringements of Intellectual Property Rights

Year: 2013


Subject/Type: Counterfeiting, IP Knowledge, IP Protection, Piracy
Focus: Brands (deceptive counterfeits), Brands (non-deceptive counterfeits), Copyright, Enforcement, Film, Music, Outreach / Education, Software, Video Games
Country/Territory: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, United Kingdom
Objective: To perform a comprehensive assessment of citizens' perceptions of IP and the relevant drivers of consumer behaviors.
Sample: 26,549 Europeans from across all member states, or about 1000 people per country
Methodology: Telephone interviews

Main Findings

European citizens were found to be favorable towards intellectual property (IP) rights: 96% believe that IP is important since it encourages innovation and creativity by rewarding creators; 85% agree that protecting IP improves the quality of products and services; and 69% value IP because they believe it contributes to job creation and economic well-being.

Most questioned reported that nothing could justify the purchase of counterfeit goods. Some 4% of EU citizens have purchased counterfeit goods intentionally, while 14% considered doing so, but chose not to.

Some 9% of questioned EU citizens stated to have downloaded illegal content intentionally. 18% have paid to download legally.

[Date Added: Mar 27, 2014 ]