IP Outreach Research > IP Crime


Title: Combate à Pirataria começa na escola
Author: Federação das Indústrias do Estado do Rio de Janeiro (FIRJAN)
Year: 2006


Subject/Type: Counterfeiting, Piracy
Focus: Apparel and Shoes, Consumer Electronics / Electronic Equipment, Fashion Accessories, Film, Medicines and Medical Devices, Music, Software, Toys, Watches
Country/Territory: Brazil
Objective: To measure adolescents' consumption of and attitudes towards counterfeit and pirated goods.
Sample: 433 adolescents aged 14-24
Methodology: Survey

Main Findings

93.8% of Brazilian adolescents admit to purchasing counterfeit and pirated goods, in particular CDs (82%), DVDs (60%), pens/scissors (38%), watches (37%), consumer electronics (31%), software (31%), clothes (30%), fashion accessories (26%), shoes (24%), sunglasses (23%), and toys (21%). Their families most frequently buy pirated CDs and DVDs, watches, fashion accessories, clothes and toys.

Top reasons given for buying fake goods are: “high price of the original” (85.5%), “quicker availability of fakes” (for example for CDs/DVDs; 45.9%), “cannot afford the original” (40.6%), “saving money” (33.7%), and “fake is of same quality as original” (25.7%).

Awareness of potential health and/or performance risks related to fake products is relatively high as evidenced by 71.6% who know that fake products may not work as expected, or not work at all, and 60.3% who say they are informed about the potentially lethal risk of counterfeit medicines. Respondents partially agree that piracy and counterfeiting are linked to organized crime.

Information campaigns would stop 17.6% from buying fake goods. 50.8% say that such campaigns would not affect their purchasing habits. By contrast, 62.6% of respondents would inform their friends and family if they knew more about the negative consequences of fakes.

[Date Added: Mar 12, 2010 ]