IP Outreach Research > IP Use and Awareness


Title: Time to change the tune - Consumer research briefing on copyright
Author: [Kantar Media]

Consumer Focus

Year: 2010


Subject/Type: IP Knowledge
Focus: Copyright
Country/Territory: United Kingdom
Objective: To survey British consumers about a wide range of copyright related activities - including those that are legal and illegal under current copyright law.
Sample: 2.026 consumers aged 15 or older representative of the British population
Methodology: Face-to-face interviews

Main Findings

Most British consumers have a limited understanding of copyright: 73% of survey respondents reported “never being quite sure what is legal and illegal under current copyright law”. 57% agreed that they “should be able to copy copyrighted works for their own use” (23% disagreed) and 61% agreed that “it is impossible to enforce current copyright law now that we have digital technologies” (20% disagreed).

According to 80% of respondents, copyright law should be updated to take into account digital technologies. 82% agree that copyright law should achieve a fair balance between the interests of artists and consumers.

Respondents who have used the Internet in the past 12 months obtained copyrighted content online through a variety of means: 39% used the BBC iPlayer or 4OD, 34% watched streaming video, 33% purchased music CDs, 30% purchased movie DVDs, 22% used streaming music, and 21% purchased digital music in MP3 or MP4 format.

Only a minority of respondents who have used the Internet in the past 12 months reported having used file-sharing networks, on which copyright-infringing content may be shared: 8% file shared music and 4% file shared movies. The incidence of file sharing is highest among consumers aged 15 to 34: in the 15-24 age group, 20% admitted to file sharing music and 8% to file sharing movies; in the 25-34 age group, 14% admitted to file sharing music and 8% to file sharing movies. Around one in two file sharers has also used legal online services.

[Date Added: Mar 1, 2010 ]