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Reference

Title: Jupiter Research: Study on online music piracy and purchasing habits
Author: [Jupiter Research]
Source:

International Federation of the Phonographic Industry (IFPI)
http://www.ifpi.org/content/library/Jupiter_Research_study_on_online_piracy.pdf

Year: 2009

Details

Subject/Type: Piracy
Focus: Music
Country/Territory: France, Germany, International, Italy, Spain, United Kingdom
Objective: To evaluate whether file-sharing has a positive or negative impact on music sales, and to analyse in more detail the different spend of fie-sharers, digital and physical music purchasers.
Sample: 5.000 consumers aged 15+ in 5 European countries
Methodology: Face-to-face interviews

Main Findings

Compared to music sharers, music buyers are about twice as likely to buy CDs in a high-street shop or from an online store: 86% and 23% of music buyers buy CDs in a shop or online respectively, whereas just 44% and 17% of music sharers do so in a shop or online. By contrast, music sharers are somewhat more likely to buy songs online (17%) than music buyers (13%).

Unsurprisingly, music sharers are the lowest-spending customer segment, with an average spend of just €66. Digital music buyers are the strongest spenders with an average spend of €98, followed by physical only buyers with an average spend of €88.

[Date Added: Feb 4, 2010 ]