IP Outreach Research > IP Crime
Reference
Title: | Consumers' attitudes regarding non-deceptive counterfeit brands in the UK and China |
Author: | Xuemei Bian and Cleopatra Veloutsou [University of Glasgow] |
Source: | Journal of Brand Management 14, no. 3: 211-222 |
Year: | 2007 |
Details
Subject/Type: | Counterfeiting |
Focus: | Brands (non-deceptive counterfeits), Fashion Accessories |
Country/Territory: | China, United Kingdom |
Objective: | To profile consumers of non-deceptive counterfeit brands. To investigate consumer views on counterfeit brands in contrast to genuine brands and non-logo products. |
Sample: | 525 consumers (230 in the UK and 295 in China) |
Methodology: | a self-administered questionnaire given to subjects randomly selected from marketplaces (flea market and high street) |
Main Findings
Not all respondents (in particular the Chinese ones) have a very favourable opinion of counterfeit brands. Consumers have difficulty distinguishing between counterfeit and genuine brands. When comparing counterfeit with genuine goods, British consumers found counterfeits less trustworthy.
[Date Added: Aug 12, 2008 ]