IP Outreach in Practice > IP Crime
Overview
Organizer: | União Brasileira de Vídeo (UBV) |
Country/Territory: | Brazil |
Language: | Portuguese |
Focus: | Film Piracy |
Outreach Tools: | Campaign, Posters / Printed Materials, Website |
Target Audience: | Retailers |
Details
"Vídeo Legal" ("Legal Video") campaign to promote legal video rental (since 2009): video rental shops receive "Vídeo Legal" stickers, discounts and promotions from film distributors in exchange for only renting legal film copies and for agreeing to be subject to compliance controls
[Date Added/Updated: Feb 3, 2010]