IP Outreach in Practice > IP Crime
Overview
Organizer: | Ministero dello Sviluppo Economico (MiSE) |
Country/Territory: | Italy |
Language: | Italian |
Focus: | General Counterfeits |
Outreach Tools: | Films / Videos, Posters / Printed Materials, Print / Radio / TV PSAs, Spokespersons / Spokescharacters, Website |
Target Audience: | Consumers, General Public, Kids / Tweens / Teens |
Details
"No al falso" ("No to fakes") anti-counterfeiting campaign (launched 2008/2009); objective: to reinforce the concept that the purchase of counterfeit goods is harmful for everyone, for companies, for workers, for consumer safety, for the tax system, and, therefore, for the entire country
- slogans: "con la contraffazione perde tutta l'Italia" ("with counterfeiting, all Italy loses") , "un falso ti delude sempre" (a fake always disappoints you")
- features viral videos aimed especially at the younger generation showing the disappointment of consumers of fake products
- spokesperson: Italian national football team head coach Marcello Lippi (appears in a campaign spot denouncing Italian national football team members whose names have been altered to "Zambrutta, Buffone, Poni, Grasso": "with counterfeiting, all Italy loses; therefore, also you")
Links
http://www.figc.it/en/204/20869/2009/04/News.shtml
http://www.figc.it/it/204/20869/2009/04/News.shtml
http://www.noalfalso.it/pdf/poster.pdf
http://www.noallacontraffazione.it/
http://www.sviluppoeconomico.gov.it/pdf_upload/comunicati/phpPXOUs9.pdf
http://www.sviluppoeconomico.gov.it/pdf_upload/comunicati/phpSoAMLz.pdf
http://www.sviluppoeconomico.gov.it/pdf_upload/video/spot-contraffazione.wmv
[Date Added/Updated: Feb 18, 2010]