IP Outreach in Practice > IP Crime


Organizer: Motion Picture Association - International (MPA), China Film Copyright Protection Association (CFCPA), Shanghai International Film Festival (SIFF)
Country/Territory: China
Language: Chinese
Focus: Film Piracy
Outreach Tools: Posters / Printed Materials, Print / Radio / TV PSAs, Spokespersons / Spokescharacters
Target Audience: Consumers, General Public


"Save the Movies, Say No To Piracy" poster campaign featuring Hong Kong actor Jackie Chan (2007, 2008)

Anti-piracy handprints display featuring over 100 movie stars and celebrities, including Chen Kun, Xia Yu, Huang Xiaoming and Hu Jun: "Hold out your hand to stop piracy"

[Date Added/Updated: Dec 3, 2012]