IP Outreach in Practice > IP Crime
|Organizer:||Motion Picture Association - International (MPA), China Film Copyright Protection Association (CFCPA), Shanghai International Film Festival (SIFF)|
|Outreach Tools:||Posters / Printed Materials, Print / Radio / TV PSAs, Spokespersons / Spokescharacters|
|Target Audience:||Consumers, General Public|
"Save the Movies, Say No To Piracy" poster campaign featuring Hong Kong actor Jackie Chan (2007, 2008)
Anti-piracy handprints display featuring over 100 movie stars and celebrities, including Chen Kun, Xia Yu, Huang Xiaoming and Hu Jun: "Hold out your hand to stop piracy"
[Date Added/Updated: Dec 3, 2012]