IP Outreach in Practice > IP Use and Awareness


Organizer: IP Australia
Country/Territory: Australia
Language: English
Focus: Intellectual Property
Outreach Tools: Competitions, Films / Videos, Print / Radio / TV PSAs, Website
Target Audience: SMEs, University Students


Shark Tank reality TV series (2015); IP Australia is following the series and doing a wrap up each week of the role IP played (or didn’t play)

"Hard Sell" competition (2011/2012): challenges tertiary students around Australia to develop a TV advertisement that would creatively communicate the importance of IP to Australian businesses

[Date Added/Updated: Feb 13, 2015]