IP Outreach in Practice > IP Use and Awareness

Overview

Organizer: IP Australia
Country/Territory: Australia
Language: English
Focus: Intellectual Property
Outreach Tools: Competitions, Films / Videos, Print / Radio / TV PSAs, Website
Target Audience: SMEs, University Students

Details

Shark Tank reality TV series (2015); IP Australia is following the series and doing a wrap up each week of the role IP played (or didn’t play)


"Hard Sell" competition (2011/2012): challenges tertiary students around Australia to develop a TV advertisement that would creatively communicate the importance of IP to Australian businesses

Links

http://www.ipaustralia.gov.au/

http://www.ipaustralia.gov.au/about-us/Shark-Tank-reality-TV-series/

http://www.youtube.com/user/IPAustralia#g/c/CC9EA48067DC535E

[Date Added/Updated: Feb 13, 2015]

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