IP Outreach in Practice > IP Crime

Overview

Organizer: Good Downloader
Country/Territory: Republic of Korea
Language: Korean
Focus: Film Piracy, General Piracy
Outreach Tools: Campaign, Events, Posters / Printed Materials, Spokespersons / Spokescharacters, Website
Target Audience: Consumers

Details

"I'm a Good Downloader" campaign against illegal downloading (2009/2010/2011); objective: to promote and suggest that consumers download from legal websites; includes popular Korean actors and actresses as spokespersons (Koo Hye-sun, Lee Min-ho, Lim Soo-jeong, Won-bin, etc), "Good Downloader Supporters Day", online/TV spots, website

[Date Added/Updated: Feb 16, 2010]