How to Protect Trademarks Internationally with the Madrid System
Registering your trademarks internationally – to protect and differentiate your products and services from those of competitors – is the first step in protecting your commercial interests abroad and an integral part of any successful global business strategy.
Enterprises of all sizes rely on trademarks to communicate their brand values in the marketplace. The Madrid System supports SMEs in expanding their business across borders while helping them build up a valuable IP asset. This can be of extra importance to smaller businesses that may own comparatively few tangible assets.
Eight ways the Madrid System helps you protect your trademarks
1. Single application
2. Flexibility to expand protection
3. Worldwide protection
4. Portfolio management
5. Cost savings
6. Single registration
7. Predictable system
8. Online tools
More on the Madrid System
With over 1.5 million trademarks registered worldwide, the Madrid System for the International Registration of Marks is the top choice for international trademark registration among export-oriented SMEs.
The Madrid System is the unique global system to seek brand protection in multiple export markets. It is a convenient and cost-effective solution for registering and managing trademarks worldwide.
It empowers trademark owners, notably from SMEs, to secure their trademark internationally, lowering the cost of protection abroad and helping them to build up a valuable IP asset.
The Madrid System is used extensively by SMEs with 86 percent of the users holding a trademark portfolio of less than three international trademark registrations.