Collective marks are trademarks owned and used by members of a collective.
WIPO is carrying out a project that aims to empower entrepreneurs and SMEs in developing countries to use this intellectual property (IP) tool to add value to their products and services.
Four countries are participating in the project: Bolivia, Brazil, Tunisia, and the Philippines.
In each of these countries, the project team has selected a group of entrepreneurs as pilots. The project will help them develop and register a collective mark for their products. Participation in training and awareness-raising activities will help stakeholders better understand how to use this branding tool to market their products collectively.
Using a collective mark enables producers in rural areas to add value to their local products by working together.