The training of trainers in Tunis strengthened national capacity to support collective marks as instruments for value creation, local development and community empowerment.
From June 2 to 4, 2026, the World Intellectual Property Organization (WIPO), in cooperation with the National Institute of Standardization and Industrial Property (INNORPI), organized a Training of Trainers on Collective Marks in Tunis, Tunisia. The activity was held under the WIPO Development Agenda Project on Sustaining and Strengthening the Role of Collective Marks as a Tool for Economic, Cultural, and Social Development through a Holistic Developmental Approach
Bringing together participants from INNORPI, the training strengthened national expertise on collective marks and enhanced the capacity of participants to support producer groups, associations, cooperatives, agricultural development groups, artisans and other collective initiatives across the country.
Collective Marks as Tools for Local Development
In the Tunisian context, collective marks are particularly relevant for sectors, such as dates, olive oil, honey, Sejnane pottery, traditional carpets, textiles and other products connected to local traditions, regions and methods of production.
Through practical discussions and examples from Tunisia, participants examined the key steps involved in developing, registering and managing collective marks, including the identification of beneficiaries, the preparation of regulations of use and the establishment of governance and control mechanisms. Participants also discussed how collective marks can support credible market positioning, build consumer trust and create greater value for local products and the communities behind them.
Building Future Training Capacity
Throughout the training, participants were encouraged to consider how the content could be explained and adapted for different audiences. By combining technical knowledge with practical examples rooted in the Tunisian context, the training contributed to strengthening national capacity to support collective marks as instruments for value creation, local development and community empowerment.