In Admiral Insurance Services, the domain name was used as a genus search term to display Google Adsense advertising links, much as the Domain Name was used in the present case.)
As an early Policy panel concluded in Shirmax Retail Ltd. v. ...
2007-10-24 - Case Details
There are tens of domains which have the word “google” in them, and they are being used, some of them for commercial gain. However, the Respondent felt that he needed to prove that he does not register domain names for commercial gain.
...
2010-08-03 - Case Details
According to the Response, the word ‘Gloria’ is incorporated in 94 active and
pending US trade mark registrations: the Internet search engine Google yielded
2.4 million pages on the Internet containing the name ‘Gloria’. From an Internet
yellow pages directory search, there are a 100 businesses in the US incorporating
the word.
...
2002-06-14 - Case Details
Generally, they included one entry with the “C” in “champagne” written in upper case – a reference to the Champagne region in France – and another with the “c” in lower case, the latter referring to the sparkling wine. The Respondent also produced the results of a Google search run on the expression “champagne”, showing 19 million results on United Kingdom websites.
...
2011-06-23 - Case Details