Leveraging IP Assets: Role of IP in Improving Enterprise Profitability Through Direct Exploitation, Licensing, Franchising And/or Merchandising

Document CodeWIPO/SMES/KUL/06/WWW[68921]
Related Meeting(s)WIPO/SMES/KUL/06
Publication DateNov 2, 2006
English Leveraging IP Assets: Role of IP in Improving Enterprise Profitability Through Direct Exploitation, Licensing, Franchising And/or Merchandising

Ong Chui Koon, SIRIM Berhad

Complete document
Leveraging IP Assets: Role of IP in Improving Enterprise Profitability Through Direct Exploitation, Licensing, Franchising And/or Merchandising, Complete document (ppt)
266 KB