Leveraging IP Assets: Role of IP in Improving Enterprise Profitability Through Direct Exploitation, Licensing, Franchising And/or Merchandising
| Document Code | WIPO/SMES/KUL/06/WWW[68921] |
| Meeting Code | WIPO/SMES/KUL/06 |
| Publication Date | Nov 2, 2006 |
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Leveraging IP Assets: Role of IP in Improving Enterprise Profitability Through Direct Exploitation, Licensing, Franchising And/or Merchandising Ong Chui Koon, SIRIM Berhad
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