World Intellectual Property Organization

Marketing and Branding Strategies: The Use of Trademarks and Industrial Designs for Business Success: Case Studies

Document CodeWIPO/SMES/KUL/06/WWW[68916]
Meeting CodeWIPO/SMES/KUL/06
Publication DateNov 2, 2006
English Marketing and Branding Strategies: The Use of Trademarks and Industrial Designs for Business Success: Case Studies

Mr. Guriqbal Singh Jaiya, Director, Small and Medium-Sized Enterprises (SMEs) Division, WIPO

Complete document
Marketing and Branding Strategies:  The Use of Trademarks and Industrial Designs for Business Success:  Case Studies, Complete document (ppt)
1304 KB

 

Explore WIPO