The Role of Intellectual Property in Building Brand Value Perception in the Global Market
Document Code | WIPO-ARIPO/SMES/HRE/14/T4A |
Related Meeting(s) | WIPO-ARIPO/SMES/HRE/14 |
Publication Date | November 26, 2014 |
English | The Role of Intellectual Property in Building Brand Value Perception in the Global Market prepared by Dr. Leonard Madzingaidzo, Executive Director (Technical), Scientific and Industrial Research and Development Centre (SIRDC) |