Marketing and Branding Strategies of Small and Medium-Sized Enterprises (SMEs): Use of Trademarks, Geographical Indications and Industrial Designs in Marketing and Advertising
| Document Code | WIPO/IP/ULN/03/6 |
| Meeting Code | WIPO/IP/ULN/03 |
| Publication Date | Oct 1, 2003 |
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Marketing and Branding Strategies of Small and Medium-Sized Enterprises (SMEs): Use of Trademarks, Geographical Indications and Industrial Designs in Marketing and Advertising
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