World Intellectual Property Organization

Marketing and Branding Strategies of Small and Medium-Sized Enterprises (SMEs): Use of Trademarks, Geographical Indications and Industrial Designs in Marketing and Advertising

Document CodeWIPO/IP/ULN/03/6
Meeting CodeWIPO/IP/ULN/03
Publication DateOct 1, 2003
English Marketing and Branding Strategies of Small and Medium-Sized Enterprises (SMEs): Use of Trademarks, Geographical Indications and Industrial Designs in Marketing and Advertising
Complete document
Marketing and Branding Strategies of Small and Medium-Sized Enterprises (SMEs): Use of Trademarks, Geographical Indications and Industrial Designs in Marketing and Advertising, Complete document (pdf)
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