Brand Management: Role of Trademarks, Collective/Certification Marks, Geographical Indications and Industrial Designs as Marketing Tools for SMEs: Practical Experience and Case Studies

Document CodeWIPO-QCCI/IP/DOH/03/DOC.4
Related Meeting(s)WIPO-QCCI/IP/DOH/03
Publication DateJan 1, 2003
English Brand Management: Role of Trademarks, Collective/Certification Marks, Geographical Indications and Industrial Designs as Marketing Tools for SMEs: Practical Experience and Case Studies