World Intellectual Property Organization

Brand Management: Role of Trademarks, Collective/Certification Marks, Geographical Indications and Industrial Designs as Marketing Tools for SMEs: Practical Experience and Case Studies

Document CodeWIPO-QCCI/IP/DOH/03/DOC.4
Meeting CodeWIPO-QCCI/IP/DOH/03
Publication DateJan 1, 2003
English Brand Management: Role of Trademarks, Collective/Certification Marks, Geographical Indications and Industrial Designs as Marketing Tools for SMEs: Practical Experience and Case Studies

 

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