A New IP Diagnosis Based on the AIDA Marketing Approach Aimed at Evaluation and Qualification of SMEs IP Practices and Use - Mr. Serge Quazzotti
| Document Code | WIPO/SMES/ROM/10/REF/THEME03/05 |
| Meeting Code | WIPO/SMES/ROM/10 |
| Publication Date | Oct 1, 2010 |
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A New IP Diagnosis Based on the AIDA Marketing Approach Aimed at Evaluation and Qualification of SMEs IP Practices and Use - Mr. Serge Quazzotti Mr. Serge Quazzotti, Director, Centre de Veille Technologique, Luxembourg
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