World Intellectual Property Organization

A New IP Diagnosis Based on the AIDA Marketing Approach Aimed at Evaluation and Qualification of SMEs IP Practices and Use - Mr. Serge Quazzotti

Document CodeWIPO/SMES/ROM/10/REF/THEME03/05
Meeting CodeWIPO/SMES/ROM/10
Publication DateOct 1, 2010
English A New IP Diagnosis Based on the AIDA Marketing Approach Aimed at Evaluation and Qualification of SMEs IP Practices and Use - Mr. Serge Quazzotti

Mr. Serge Quazzotti, Director, Centre de Veille Technologique, Luxembourg

Complete document
A New IP Diagnosis Based on the AIDA Marketing Approach Aimed at Evaluation and Qualification of SMEs IP Practices and Use - Mr. Serge Quazzotti, Complete document (ppt)
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