World Intellectual Property Organization

Topic 7: Value Extracting by Strategic Use of Intellectual Property Rights (IPRs) in the Branding and Marketing of Agribusiness Products: Role of Trademarks, Certification Marks, Collective Marks and Geographical Indications

Document CodeWIPO/SMES/DAR/09/TOPIC 07/1
Meeting CodeWIPO/SMES/DAR/09
Publication DateJan 21, 2010
English Topic 7: Value Extracting by Strategic Use of Intellectual Property Rights (IPRs) in the Branding and Marketing of Agribusiness Products: Role of Trademarks, Certification Marks, Collective Marks and Geographical Indications

Mr. Mengistie, IP Consultant and Attorney, Addis Ababa

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Topic 7:  Value Extracting by Strategic Use of Intellectual Property Rights (IPRs) in the Branding and Marketing of Agribusiness Products:  Role of Trademarks, Certification Marks, Collective Marks and Geographical Indications, Complete document (pdf)
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