Topic 7: Value Extracting by Strategic Use of Intellectual Property Rights (IPRs) in the Branding and Marketing of Agribusiness Products: Role of Trademarks, Certification Marks, Collective Marks and Geographical Indications

Document CodeWIPO/SMES/DAR/09/TOPIC 07/1
Meeting CodeWIPO/SMES/DAR/09
Publication DateJan 21, 2010

 

English Topic 7: Value Extracting by Strategic Use of Intellectual Property Rights (IPRs) in the Branding and Marketing of Agribusiness Products: Role of Trademarks, Certification Marks, Collective Marks and Geographical Indications

Mr. Mengistie, IP Consultant and Attorney, Addis Ababa

Complete document Topic 7:  Value Extracting by Strategic Use of Intellectual Property Rights (IPRs) in the Branding and Marketing of Agribusiness Products:  Role of Trademarks, Certification Marks, Collective Marks and Geographical Indications, Complete document (pdf) 141 KB

 

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