World Intellectual Property Organization

Workshop 10: Maximizing Intangibles Benefits, from IPRs Protection to Exploitation of IPRs: Business Strategies based on Franchising and/or Merchandising

Document CodeWIPO/SMES/ROM/09/P/WORKSHOP10/1
Meeting CodeWIPO/SMES/ROM/09
Publication DateDec 11, 2009
English Workshop 10: Maximizing Intangibles Benefits, from IPRs Protection to Exploitation of IPRs: Business Strategies based on Franchising and/or Merchandising

Mr. Fabrizio Jacobacci, Partner, Jacobacci Sterpi Regoli De Haas e Associati, Turin, Italy

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Workshop 10: Maximizing Intangibles Benefits, from IPRs Protection to Exploitation of IPRs:  Business Strategies based on Franchising and/or Merchandising, Complete document (ppt)
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