IP Outreach Research > IP Crime
|Title:||Piratas Março 09|
|Focus:||Apparel and Shoes, Consumer Electronics / Electronic Equipment, Film, Music, Tobacco Products|
|Objective:||To examine consumer behaviour and opinions concerning counterfeit and pirated goods.|
|Sample:||865 consumers aged 16+|
58% of consumers in Londrina reported having bought a counterfeit/pirated good in the last two years. Popular reasons for buying counterfeit/pirated goods were “price” (94%) and “ready availability” (6%). Just 1.4% felt that fakes were of the same quality as genuine products.
Most often bought were: CDs (bought by 69% of those having bought a fake good in the last two years), followed by DVDs (54%), consumer electronics (4%) and clothing (4%). Only 1.2% reported buying fake cigarettes.
[Date Added: Sep 18, 2009 ]