IP Outreach Research > IP Crime
Reference
Title: | Brand Piracy: A Victimless Crime? |
Author: | Chris Stewart [The Gallup Organization] |
Source: | http://www.gallup.com/poll/15088/Brand-Piracy-Victimless-Crime.aspx |
Year: | 2005 |
Details
Subject/Type: | Counterfeiting |
Focus: | Brands (deceptive counterfeits), Brands (non-deceptive counterfeits) |
Country/Territory: | United States of America |
Objective: | To find out about consumers' purchases, attitudes and awareness of counterfeit goods. |
Sample: | 1.304 randomly selected adults |
Methodology: | Telephone interviews |
Main Findings
Top factors accounting for the purchase of counterfeit goods are: "easily available" (78%), "buy same quality at better price" (73%), "genuine product price too high" (68%). Counterfeiting is regarded as a crime of easy profits/production with little/no risk to producers/sellers. 72% of those who had not purchased counterfeit goods in the past year, and 58% of those who had, believe that counterfeiting and piracy laws should be stricter.
[Date Added: Aug 12, 2008 ]