The conference aims to build cooperation to enhance public awareness – and concerted action – to successfully confront the problems of piracy and counterfeiting. It seeks to create a better understanding of the elements fuelling the trade in illegitimate goods and to develop sustainable solutions to stop it. The discussion is wide-ranging – from the growing menace associated with internet trade to the role of corporate responsibility in nurturing respect for IP. It is anchored in the theme of the Congress, to find sustainable solutions that take account of the role and rights of stakeholders, as well as the cost to them, of fighting counterfeiting and piracy.