There is general consensus that there is a need to further link and reinforce intellectual property (IP) issues, and in this instance copyright, to the specific needs of a creative industry, i.e., music, film, publishing, and now interactive entertainment software, i.e., video games.
This linkage is significant as creative industries' businesses and creators, especially small and medium-sized enterprises, are rarely exposed to the legal and business implications of IP in the creation of content. For example, video game developers' may have little knowledge of IP or the importance of copyright in negotiating contracts that will determine ownership of the creative content found in the video games.
The WIPO publication on the video game industry, Mastering the Game: Business and Legal issues for Video Game Developers , explains the significant business and legal issues for the better promotion and protection of game developers' copyright works. The interactive entertainment (software) industry is where cutting edge creativity meets the latest technology. As the fastest growing 'content' sector in the world, the WIPO publication for game developers is both timely and appropriate.
Additional information on WIPO's work on the video game industry includes a Study on a comparative analysis of national approaches on the Legal Status of Video Games . See also WIPO Magazine articles Video Games and IP: A Global Perspective and Video Games: 21st century art.